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MY PILLOW MIKE LINDELL ANNOUNCES MY STORE ONLINE SHOPPING TO REPLACE AMAZON

Business Insider reports:

MyPillow CEO Mike Lindell has another new idea: a patriotism-themed e-commerce platform.

Speaking on Steve Bannon's "War Room: Pandemic" podcast on Monday, Lindell announced that he was launching a company called MyStore as a rival to Amazon. Lindell's latest appearance on Bannon's podcast follows a visit to the show two weeks ago, when he went on a long rant about voter-fraud allegations and former President Donald Trump.

The MyPillow website features a version of MyStore with 81 products. These include "freedom flags," "freedom coffee," and an "uncommon US flagpole."

Also sold on the site are books about Trump, including a book titled "Love Joy Trump." Lindell has also listed his memoir, "What Are the Odds?" for $9.97.

It is unclear whether Lindell was referring to the current iteration of MyStore as being a solid contender to rival Amazon's dominance in the US e-commerce market, or whether he planned to launch another version of it.

CURRENT VERSION OF MY STORE POSTED ONLINE NOW